Traci Wicks
Marketer. Strategist. Creative Leader.
Ideas that connect. Strategy that performs. Creative that lasts.
Brands aren’t just built — they’re felt. Throughout my career, I’ve created identities, strategies, and integrated campaigns that connect and drive growth.
What drives me:
Inspired early on by big‑game commercials, I pursued advertising and built a career in marketing shaped by strategy, design, and brand growth. I thrive where strategy, storytelling, and data meet—turning insights into ideas that connect and perform. Whether leading vision or working hands‑on, I bring a passion for design and measurable outcomes that make brands unforgettable.
My leadership style:
I focus on setting a clear creative vision and creating an environment where people are empowered to do their best work. I trust teams to own execution, staying engaged as a partner to support collaboration, remove obstacles, and step in when guidance or momentum is needed. I’m at my best working with executives, agencies, and cross-functional partners to bring ideas to life—ensuring they move smoothly from concept to execution, on time, on brand, and with intention.
Where I’m headed:
I’m ready to bring that momentum into executive creative leadership roles— Marketing Director, Creative Director, or VP of Marketing — where vision, storytelling, and strategy come together to create work that leaves a lasting mark.
What I've Created
What I've Done
I love the space where strategy and creativity meet. It’s where you uncover what people care about, shape a story around it, and turn that story into real business momentum. That’s been the through-line of my career.
I’ve led marketing across traditional and digital channels—from print and direct mail to email, paid social, streaming, SEO, SEM, and web optimization. No matter the platform, my focus is the same: understand the audience, find the opportunity, and create work that resonates and performs.
I lead with a creative strategy mindset, balancing bold ideas with the structure needed to deliver measurable results. I enjoy shaping brand narratives just as much as rolling up my sleeves to refine campaigns or guide teams through launches.
If you’re looking for a marketing director or creative leader who blends vision with execution—and genuinely loves building brands people remember—I’d love to connect.
Fun fact: Early in my career, I navigated the whirlwind of public relations as an intern with The Jerry Springer Show—sharpening crisis‑management instincts and creative problem‑solving skills that continue to shape my leadership today.
Resume
