Traci Wicks

Marketer. Strategist. Creative Leader.
Ideas that inspire. Insights that convert. Execution that delivers.

I’ve spent my career turning brands with potential into brands people can’t ignore. As a Senior Marketing Manager and Director of Marketing & Public Relations, I’ve led integrated strategies, reimagined digital platforms, revitalized brand identities, and launched campaigns that deliver measurable growth.

Now, I’m eager to expand my impact in executive and creative leadership roles — Marketing Director, Creative Director, VP of Marketing — where I can bring vision, storytelling, and strategy together to create work that truly resonates.

Marketing that makes people stop, look, and remember.

What I've Created

Prospect Book: Strategic Collateral for Referral Growth Print
Trade Show Display Booth Signage
From Frustration to Freedom Campaign Digital
Digital Ad and Billboard Campaign Digital
Presbyopia Magazine Ad Print
Presbyopia Newspaper Ad Campaign Print
Vision Without Limits Print Branding Ad Print
Cataract Educational Pamphlet Print
Refractive Vision Correction Pamphlet Print
Kovach Eye Institute Trade Show Display – IOA Event Signage
Promotional Counter Stand Signage
Dry Eye Learning Symposium Brand Identity Logos
Cataract Lens Promotional Card Print
Vision Correction Digital Billboard – DuPage County Signage
LASIK/SMILE Digital Billboard Campaign – DuPage County Signage
LASIK/SMILE Facebook Ad Brief – Father’s Day Campaign Digital
LASIK/SMILE Social Media Ad Series Digital
2021 Winter Program Catalog Print
2021 Annual Highlights Catalog Insert Print
Environmental Awareness Signage – Road Salt Reduction Signage
Social Distancing Trail Signage – COVID-19 Response Signage
Welcome Back Banner – Post-COVID Reopening Signage
Fall 2020 Program Brochure Print
Summer 2020 Program Brochure Print
2020 Digital-Only Summer Program Announcement Postcard Print
2020 Spring Program Catalog Print
Hustle 5K S’more 2020 Digital Digital
2020 Winter Program Catalog Print
BestLife Fitness Spring Campaign Digital
Super Shuffle 5K 10th Anniversary Digital Campaign Digital
Harvest Hustle Event Logo Update – Year & Color Refresh Logos
Super Shuffle 10th Anniversary Direct Mail Campaign – Annual 5K Event Print
Peck Farm Anniversary Signage Signage
Trail Map Marketing Piece Print
2019 Newsletter Print
2018 Year in Review – 4-Page Printed Catalog Insert Print
Power of Fitness – 4-Page Catalog Insert Print
Digital Membership Campaign – BestLife Fitness Digital
Green Drinks Logo Design – Regional Networking Organization Logos
2019 – Annual 5K Rebrand – Logo Design & Visual Identity Logos
BestLife Fitness 10-Year Anniversary Logo Logos
BestLife Fitness Outdoor Banners – Recreation Center Signage
BestLife Fitness Branding – Outdoor Recreation Center Signage Signage
Playhouse 38 Theater Indoor Branding Signage Signage
Playhouse 38 Building Branding Signage Signage
BestLife Fitness Spring Membership Campaign Signage
2019 Park District Program Catalogs Print
BestLife Fitness Brand Identity & Logo Design Logos
Association Logo Redesign & Brand Identity – College Initiative Logos
Spring Membership Campaign Logo – BestLife Fitness Logos
3 on 3 Tournament Logo Redesign Logos
Teen Marathon Club Logo Design – Apparel Branding Logos
District Website Redesign & Launch Campaign Digital
Harvest Hustle Logo 2018 Redesign Logos
Nature Playground Logo Design – Branded Identity Logos
Community Theater Logo Logos
Annual Conference Logo – Illinois Association of School Nurses Logos
Digital Advertising Campaign Collage – Membership, Participation & SEO Growth Digital
Summer Camp Enrollment Digital Campaign Digital
Harvest Hustle 5K Direct Mail Postcard Print
Butterfly House 10-Year Anniversary Print Ads – Peck Farm Park Print
Playhouse 38 Grand Opening Invite Print

What I've Done

As a strategic and creative marketing leader, I specialize in building campaigns that elevate brands and deliver measurable growth. My expertise spans brand management, content creation, digital marketing strategy, creative direction, and integrated marketing campaigns — always aligning bold ideas with business objectives.

I’m passionate about turning insights into ideas that drive action and strengthen brand presence. With a proven track record of leading projects from concept to completion, I bring both vision and execution to every initiative.

Looking for a marketing leader with fresh perspective and results to match? Let’s connect and explore how I can help elevate your team’s success.

Fun fact: Early in my career, I navigated the whirlwind of public relations as an intern with The Jerry Springer Show — an experience that sharpened my crisis management skills and creative problem‑solving abilities!

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